Sushi Bar by Masquespacio

Spanish artistic consultancy Masquespacio introduces their newest showcase, ” Nozomi Sushi Bar.” Everything of the venture consists of the branding and inside design for a brand new sushi restaurant created by José Miguel Herrera and Nuria Morell in Valencia. With such a ardour for the Japanese tradition and delicacies, José and Nuria sought to create an genuine and modern area the place shoppers can retire to in time of uncooked fish deficiency. The theme of water and earth is constant within the work, by which Koi Fish float atop slender menus, placemats, and chopstick holders

“The undertaking by which Masquespacio started to work in January 2014 begins with a earlier research of Japanese tradition and the origin of sushi. A research through which was concerned the entire staff of the Spanish artistic consultancy to know and symbolize the Japanese tradition by way of the model picture and specifically via the inside of the brand new restaurant from José Miguel Herrera and Nuria Morell. The model identify Nozomi was chosen by the founders of this challenge being a ‘Japanese excessive velocity bullet practice’ and on the similar time which means ‘fulfilled dream'; two significances with which with José Miguel and Nuria felt recognized and that create a duality current constantly by way of the entire challenge: “Emotional basic’ and ‘Rational modern’.”

“Beginning with the model picture we will see how this duality is represented on a method as ‘Rational modern’ by means of the Western typography, whereas on the opposite the hiragana (Japanese writing) exhibits

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