Fb’s This fall 2014: Cellular is Now sixty nine% Of Advert Income

All estimates going into This fall confirmed that advert spend on Facebook would rise. Fb validated this perception Wednesday, displaying that the corporate reaped its all-time excessive in quarterly advert income — $three.fifty nine billion.

Of that determine, 69 percent of Facebook’s ad revenue got here by way of cellular.

Listed here are some main stats from Fb, summing up 2014:

• Income for the complete yr 2014 was $12.forty seven billion, a rise of fifty eight % yr-over-yr.


• Revenue from operations for the complete yr 2014 was $four.ninety nine billion.


• Internet revenue for the complete yr 2014 was $2.ninety four billion.


• Free money stream for the complete yr 2014 was $three.sixty three billion.


• Day by day lively customers (DAUs) have been 890 million on common for December 2014, a rise of 18 % yr-over-yr.


• Cellular DAUs have been 745 million on common for December 2014, a rise of 34 % yr-over-yr.


• Month-to-month lively customers (MAUs) have been 1.39 billion as of December 31, 2014, a rise of thirteen % yr-over-yr.


• Mobile MAUs have been 1.19 billion as of December 31, 2014, a rise of 26 % yr-over-yr.


• sixty four % of Fb’s month-to-month lively customers go to Fb daily.


• Instagram, Messenger and WhatsApp just lately crossed 300M, 500M and 700M MAUs, respectively

Fb was additionally capable of beat analyst predictions:

• This fall Income: $three.eighty five billion, up forty nine % from $2.59B final yr, and forward of analyst consensus of $three.seventy seven billion.


• Income for the complete yr: $12.forty seven billion up fifty eight % from final yr, and forward of analyst consensus of $12.39 billion.


• Non-GAAP This fall earnings per share: $zero.fifty four up from $zero.32 throughout the identical quarter final yr, beating consensus of $zero.forty nine.

To place that into perspective, listed here are some key charts highlighting Fb’s This fall efficiency:

<img src="http://ift.tt/1CeUops material/uploads/websites/2/2015/01/Display-Shot-2015-01-28-at-1.24.14-PM.png"

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