La Queleña Fardelejos is a superbly packaged Arabian dessert which may thank it is attractiveness to TSMGO (The present should go on), a Spanish design studio. TSMGO was tasked with making a design for this product which might be simply acknowledged by the buyer, whereas additionally creating new buyer curiosity.
“In order to face out from different producers, as an alternative of utilizing a Fardelejo (the dessert), this has been substituted by a sample, within the form of an almond, that reminds us of the origin and custom of this candy and that unites its colors, as it’s bought largely in craft festivals and the product is uncovered, displaying the content material that’s simply identifiable and stands out from different manufacturers.”
TSMGO created a design which was impressed by the regional origin of the dessert. That inspiration was present in Arabian architectural buildings, Arabesque fashion patterning and the incorporation of the almond form into the design, because the almond is the important thing ingredient within the dessert.
“Arabesque patterns are the thread that runs by means of the entire product vary and reinforces its origin as a dessert with Arabian influences from the ninth and tenth century.”
A phenomenal Arabesque-fashion patterning was created, the patterning itself is intricate and sophisticated however does not really feel busy, because it’s nicely balanced by means of easy 2 colour palette. Using shapes on this design answer, with no images, is a delicate reminder of the absence of industrilazation on this idea, as soon as once more reflecting the traditional inspiration TSMGO was working with.
The model worth of the “La Queleña” identify is emphasised by means of a daring san-serif font, a selection TSMGO made as a result of it
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