Social Media Newsfeed: Fb Cellular Tumblr Lengthy Type

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Facebook’s Q4 2014: Mobile is Now 69 Percent Of Ad Revenue (SocialTimes)

All estimates going into This fall confirmed that advert spend on Fb would rise. Fb validated this perception Wednesday, displaying that the corporate reaped its all-time excessive in quarterly advert income — $three.fifty nine billion. Of that determine, sixty nine % of Fb’s advert income got here by way of cellular. The New York Times The corporate reported that income elevated forty nine % within the fourth quarter in comparison with the earlier yr, exceeding Wall Road’s expectations. However bills rose even quicker, up 87 % from the identical quarter a yr in the past, pushed partially by an enormous improve in inventory payouts to staff. USA Today For some perspective: The eleven-yr-previous firm solely started promoting cellular advertisements in 2012, the identical yr it started publicly buying and selling. RBC Capital Markets analyst Mark Mahaney calls the speedy progress of Fb’s cellular promoting enterprise “one of the crucial spectacular pivots we’ve seen in Web historical past.” Reuters Many buyers are betting that video advertisements, which Fb started providing final yr, will present the corporate’s subsequent leg of progress. CFO Dave Wehner stated in an interview the corporate nonetheless had a number of arduous work to do and was optimistic about video. “We have now nice marketer curiosity in video. It is a artistic medium that they know how you can use successfully,” he stated. The Wall Street Journal The three % improve in every day lively Fb customers final quarter was the bottom since 2012. The share of customers who go to day by day, which Fb phrases “engagement,” remained flat at sixty four %, the primary time that ratio did not improve because the firm went public greater than two years in the past.

Tumblr Introduces a New Interface Designed for

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