The New York Occasions Launches Video Account on Instagram

Relating to previous media taking over new media methods, The New York Occasions is among the top five publishers on social media. Consistent with this robust social presence, The Occasions just lately launched @NYTVideo on Instagram to share and showcase its video journalism and have content material.

The Occasions has a robust social media presence, together with accounts on each YouTube and Vimeo. In response to Social Video Employees Editor Deborah Acosta, the motivation to launch a video account on Instagram was to satisfy demand. Most of the Occasions videographers — or VJs — have been already utilizing Instagram for sharing photographs or behind the scenes video.

“And other people stored tagging us,” Acosta stated. “They needed us on Instagram.”

@NYTVideo launched simply two weeks in the past and options content material from the Time‘s large video library, behind-the-scenes content material from videographers, in addition to unique Instagram unique content material. The account even options clips from crowdsourced content material, together with user video of the winter storm in New York.

Since launching, the account has attracted greater than 2,500 followers. The plan for rising the viewers is to only proceed posting partaking content material. There has additionally been some cross promotional efforts with different NYT Instagram accounts and on Fb and Twitter, too. And naturally, Occasions’ videographers like @Matthew_Orr are additionally selling the brand new @NYTVideo channel, too

When requested about objectives for the account over the course of the yr, Acosta stated:

Proper now we’re experimenting with posting several types of content material to see what actually engages individuals, and we’re simply going to take it from there and see the way it goes.

Readers: Do you comply with this account?

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