2015年3月31日 星期二

CbyB: Goodies by Brigaderia


There’s an artwork to creating the right field for a set of candies and Casa Rex has it down with these beautiful designs. Chocolate morsels are packaged in rectangular and cylinder containers decked out in colourful summary shapes and etched drawings. Every picture creates a story in relation to particular taste mixtures.


“Casa Rex, the multi-awarded worldwide design consultancy with workplaces in São Paulo and London, has developed the visible id and packaging for CbyB, the primary vary of goodies by Brigaderia, the Brazilian confectionary boutique specialising in brigadeiro sweets.”



“The visible id was constructed by way of the combination of contrasting visible parts – black and white classic fashion engravings mixed with easy but daring and vibrantly colored illustrations – which at first won’t appear to be an excellent match, however when mixed deliver out not simply the model’s witty character, however most significantly, evoke what consuming chocolate is all about.


Gustavo Piqueira, head of Casa Rex and designer of the venture says ‘The selection to eat chocolate isn’t a rational one, we do not decide a selected flavour based mostly on logic, a extra emotional expertise takes place – every totally different chocolate can arouse a special feeling, and simply the considered them is sufficient to set off the creativeness in a few of us. That is what our id sought to painting’.”



“Be it an vintage vase with vibrant yellow flowers, an previous time pool participant able to hit a lime inexperienced ball, or an previous scorching air balloon floating up by way of pink clouds, these contrasting visible parts playfully come collectively to recommend sound and motion in a collection of visible story


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